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Founded in 2015, IMPT! is a lifestyle brand from Rio de Janeiro, more precisely from OLARIA. Founded by Victor Hugo and Carolina Ramos, the brand was born with the intention of promoting a lifestyle that values the ​​transforming and relevant power of those who do not conform to the limiting barriers.

 

IMPT! has a global vision but chooses to drink from the sources of its local culture (the northern zone of Rio) to convey optimism, tranquility, confidence, elegance, and nobility through its creations.

 

In addition to urban fashion, the brand is directly linked to music and contemporary art, which inspires the slogan: “Music is the fuel. Fashion is the expression. Imagination is the designer."

 

As a response to its unconformed DNA, since its beginning IMPT! has constituted as a social business, investing 10% of its revenue (being 2% to local non-profit organizations) and 2,5% of our time in local artists and collaborative local creative projects. 

 

The name IMPT! means an abbreviation for the word “important”. Victor Hugo Ramos, founder and creative director of the brand, defines IMPT!’s contribution to the urban fashion scene as “a positive look that celebrates creative excellence, without losing attention to what is really important”.

Certified B Corp (a pioneer in the global streetwear market and the first black-owned in Brazil).

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PRESS

B THE CHANGE

IMPT! Builds on Community Ties While Encouraging Local Artisans

The Importance of Authentic Marketing for Ethical and Sustainable Fashion Brands

How IMPT! Defined Its Priority SDG Targets

Behind the B: The Importance of Collaboration at IMPT!

Can Digital Fashion and the Metaverse Help the Fashion Industry Become More Sustainable?

The Challenge of Incorporating the Circular Mindset in Fashion

Is It Possible to Change Culture Through Fashion?

Combining Business Growth with Positive Impact Growth

 

THE STAKEHOLDERS PODCAST

Ep. 44 - Victor and Carolina Ramos
 

By Black 

IMPT! - By Black Directory

 

Swell Bottle 
Buy Black - Juneteenth

FFW
IMPT! é a primeira marca de streetwear da América Latina a se tornar Empresa B 

The Hype BR

Papo THBR: Victor Hugo – IMPT!

#VALORIZABR: IMPT! Lança a coleção HOME RUN

#VALORIZABR: @imptlifestyle Lança a coleção HOME RUN (Instagram)

De Olaria pro Mundo - Coleção UNIT (Instagram)
 

EXAME

Mais do que um selo: empresas vão atrás de certificado de boas práticas

Sistema B

Perfil Empresas B IMPT Company

Sistema B (Instagram)

Fifteen Percent Pledge

IMPT! -  A B Corp Streetwear Brand

The Game Collective
Conheça a IMPT! e sua nova coleção UNIT- #GERALJUNTO

#valorizeoprodutonacional: Coleção UNIT (Instagram)
 

Streetwear Brasil

IMPT! une quatro marcas na coleção colaborativa “UNIT”

@useimpt une quatro marcas na coleção colaborativa “UNIT” (Instagram)
 

Lucas Penido
From Olaria to the World
Colaboração First Twelve + IMPT!

Coleção UNIT
 

Placet Magazine
Coleção UNIT

NOTTHESAMO
Coleção UNIT

 

Relatório SEBRAE Inteligência Setorial (Caso de Sucesso)
MODA DO ASFALTO: UM ESTILO EM ALTA