HELPING BRANDS, ARTISTS, ATHLETES AND COMPANIES
TO COMMUNICATE AS STRONG AS THEIR PURPOSES.
A NETWORK OF ARTS AND ENTERTAINMENT PROJECTS, ENCOURAGING A CONNECTION BETWEEN THEM AND STRENGTHENING AN IDENTITY-BASED IN VALUES FOR THEIR AUDIENCE.
CUSTOM FOR EACH PROJECT.
WE WORK AT THE DEVELOPMENT OF TWO MAIN FRONTS.
CREATIVE STRATEGY FOR SOCIAL MEDIA BRAND DEVELOPMENT;
CONTENT PRODUCTION AND PLANNING.
SOCIAL MEDIA FOCUS:
Four years leading a Brazilian independent brand, representing the creative community of North Zone of Rio (more specifically the neighborhood of Olaria). Working collaboratively with high-root creative artists, brands, and companies. Walking into music, arts, photography, media, fashion, sustainability, social impact, tech, and some cultural movements. Something came up!
It´s painful to see your work undervalued or underrated when the passion and purpose are big. Too much time in the process of construction, refined references behind, an artwork process.
When the communication delivery fails, we don't figure out how to get the energy to change it. The potential is huge, but in the social media age, this scenario represents the death of a project most of the time. Relevance and differentiation need to be not just in your work, but also in your media content.
We know what you feel, and we know how to use that pain to refine your project, building communication and branding strategy, as strong as your purpose.
It´s not about to develop branding it´s about to build culture!
VICTOR HUGO RAMOS
FOUNDER OF IMPT! COMPANY